Last Updated: March 28, 2026

Aura Pilates UK operates this shop and website, including all information, content, features, tools, products, and associated services, to provide you as a customer with a personalised shopping experience (hereinafter the “Services”). Aura Pilates UK is a shop powered by Shopify, which allows us to provide the Services to you.

This Privacy Policy describes the way we collect, use, and disclose your personal data when you access, use the Services, make a purchase or other transaction, or when you communicate with us in any other way.

In the event of inconsistencies between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the procedures for collecting, using, and disclosing your data described herein.

Personal Data We Collect or Process

When we use the term “personal data,” we refer to information that can identify you or that can reasonably be linked to you or another person. Personal data does not include information collected anonymously or made non-identifiable so that it neither identifies you nor can reasonably be linked to you. We may collect or process the following categories of personal data, including inferences drawn from this personal data, based on your interaction with the Services, your place of residence, and to the extent permitted or required by applicable legislation:

• Contact details: Including your name, address, billing address, delivery address, telephone number, and email address.
• Financial information: Including credit card numbers, debit card and bank account information, payment card information, bank details, transaction details, payment method, payment confirmation, and other payment details.
• Account information: Including your username, password, security questions, preferences, and settings.
• Transaction information: Including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Your communications with us: Including information you include in your communications with us, for example when you send an inquiry to customer service.
• Device information: Including information about your device, browser or network connection, your IP address, and other unique identifiers.
• Usage information: Including information about your interaction with the Services, specifically how and when you access or interact with the Services.

Sources of Personal Data

We may collect personal data from the following sources:

• Directly from you: Including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data;
• Automatically via the Services: Including from your device when you use our products or services or access our websites, as well as through the use of cookies and similar technologies;
• From our service providers: Including when we engage them to implement certain technologies and when they collect or process your personal data on our behalf;
• From our partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may use your personal data for the following purposes:

• Provision, adaptation, and improvement of the Services: We use your personal data to provide you with the Services, specifically to fulfil our contract with you, process your payments, handle your orders, save your preferences and items of interest, send notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, organise shipments, facilitate possible returns and exchanges, enable reviews, and create a personalised shopping experience.
• Marketing and advertising: We use your personal data for marketing and advertising purposes, for example to send you marketing, advertising, and promotional communications via email, SMS, or post and to show you online advertisements.
• Security and fraud prevention: We use your personal data to authenticate your account, provide a secure payment and shopping experience, and detect and investigate fraudulent, illegal, or harmful activities.
• Communication with you: We use your personal data to provide customer service, respond to your inquiries, and maintain our business relationship.
• Legal reasons: To comply with applicable laws or respond to valid legal processes, as well as to enforce our terms or policies.

How We Disclose Personal Data

Under certain circumstances, we may disclose your personal data to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, service providers, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, fulfilment, and shipping).
• Business and marketing partners to provide you with services and advertising. These disclosures do not involve the sale of personal data and are strictly limited to the needs of distributing marketing communications for Aura Pilates UK.
• When you instruct us, make a request, or otherwise consent to the disclosure of certain information to third parties.
• As part of a business transaction such as a merger or insolvency proceedings, to comply with applicable legal obligations, or to protect the Services and our rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services to provide and improve the Services.

The information you submit to the Services is transmitted to and shared with Shopify and third parties, who may be located in countries other than your country of residence. Payment data is processed securely by our payment partner, Airwallex, in accordance with their privacy standards.

For more information, please see Shopify’s Consumer Privacy Policy. Depending on your place of residence, you may exercise certain rights regarding your personal data via Shopify’s privacy portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to pages not affiliated with or controlled by us, we recommend that you review their privacy and security policies as well as their other terms of use. We do not guarantee the privacy or security of these sites and are not responsible for the accuracy, completeness, or reliability of the information contained therein. Information you provide in public or semi-public areas, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or users of these third-party platforms without restriction regarding its use by us or third parties. The provision of these links does not constitute an endorsement of the content of these platforms or their owners/operators, unless otherwise stated in the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who have not yet reached the legal minimum age in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal data, you can contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of “sharing” or “selling” (within the meaning of applicable legislation) personal data of persons under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or infallible, and we cannot guarantee “perfect security.” Additionally, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels for transmitting sensitive or confidential information. Personal data is only kept for as long as is strictly necessary to achieve the purposes for which it was collected. For guidance:

• Data related to orders, billing, and accounting obligations are kept for the duration of the applicable legal periods.
• Customer account data is kept as long as the account is active.
• Data for marketing purposes and newsletters are kept until consent is withdrawn or in accordance with applicable regulations. After these periods, data is deleted or securely archived.

Your Rights and Choices

Depending on your place of residence, you may be entitled to some or all of the rights listed below regarding your personal data. However, these rights are not absolute, apply only under certain circumstances, and we may refuse your request in cases permitted by law.

• Right of access/information: You have the right to request information about the personal data we have stored.
• Right to erasure: You have the right to request the deletion of your personal data.
• Right to rectification: You have the right to request the correction of inaccurate personal data.
• Right to data portability: You have the right to receive a copy of your data in a structured format.
• Management of communication preferences: We may send you promotional emails. You can unsubscribe at any time via the unsubscribe link in our emails. Even after that, we may send you transaction-related emails (e.g., regarding your account or orders).

If you are a resident of the United Kingdom or the European Economic Area (EEA), you can additionally exercise the following rights:

• Objection to processing and restriction of processing.
• Withdrawal of consent.

You can exercise these rights directly via the Services or by contacting us at the address provided below. To learn more about Shopify’s use of your data, please visit https://privacy.shopify.com/en. We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your request.

Complaints

If you wish to lodge a complaint about our processing of your data, please contact us. Depending on your place of residence, you have the right to challenge our decision or lodge a complaint with your competent data protection authority. In the UK, this is the Information Commissioner’s Office (ICO).

International Data Transfers

Please note that we may transfer, store, and process your personal data outside your country of residence. For transfers outside the UK or the EEA, we rely on recognised mechanisms such as the Standard Contractual Clauses.

Modifications to this Privacy Policy

We may update this Privacy Policy at any time. We will publish the revised version on this website and adjust the “Last Updated” date.

Contact Information

We aim to respond to all enquiries within 24 hours.

• Trading Name: Aura Pilates UK
• Legal Form: Sole Trader
• Owner: Yannick DENNY
• Phone: +44 (0) 7 520 693 489
• Email: hello@aura-pilates-uk.com
• Physical Address: 60 rue François 1er, 75008 Paris, France
• Siren (Registration): 930 573 431
• VAT Number: FR68930573431
• Customer Service Hours: Monday to Friday: 9am – 6pm (Closed on Saturday, Sunday, and Public Holidays).

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